After posting disastrous forth quarter 2012 results, RIM CEO, Thorsten Heins said that the company would be revitalizing their enterprise efforts…
Unfortunately, however, a number of news outlets took this to mean that RIM is abandoning the consumer market. So many have mistakenly reported RIM's exodus from the consumer space that Patrick Spence, RIM's Managing Director of Global and Regional Marketing, posted the following statement on Twitter
We remain committed to all of our Customers (consumer & enterprise) and are enhancing our support/solutions for enterprise
Long story short… RIM can't afford to remove any focus from the consumer space simply because the wall between the consumer and enterprise smartphone markets is being knocked down.
Many of the problems RIM is facing are because the company was too slow to react to the merging of the consumer and enterprise smartphone markets.
The only thing RIM should be doing when it comes to the consumer market is double down on it. If RIM can't succeed with consumers, revitalizing efforts in the enterprise won't matter much…
Q4 2012 Results
